Demystifying Agency Trading Desks: Power’s In Analytics & Integration, Not Pork Bellies

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

Last week at the 4A’s “Transformation LA 2012” conference, I moderated a panel on “Agency Trading Desks and Demand-Side Platforms.” To me, the online ad trading desk world is a confusing, algorithm-chocked sector where math geeks buy and sell digital display ads in computer-automated virtual “trading pits” not unlike the trading of pork bellies — so I was a bit apprehensive going into the session. I didn’t come out of Wall Street, and never really worked around automated ad trading systems much.

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