The ROI of Social Media

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Yellow Leaf Marketing 

Recently, I found my way onto the Radian 6 website. Radian 6 is a leader in the world of social media monitoring and they have countless amounts of valuable resources for download on their website. This ebook caught my eye…ROI of Social Media: Myths, Truths and How To Measure. I thought it may be like others that just offer a vague description of how one company did this, but it doesn’t even come close to making sense for your organization.

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