Video and Social Marketing Drive Content Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences.

Key findings from surveyed senior-level brand marketers and agency executives in conjunction with a program that recognizes the most effective and impactful marketing and advertising communications, includes these marketing responses:

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