Online Ad Spend Rings Up $85 Bil, Mobile Web Aids Rise

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increase, and accounting for more than 17% of all global measured ad expenditures, according to GroupM. Across global regions, North America led in terms of overall digital ad spending with an estimated $34.5 billion.

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