Revised ad forecasts point to greater growth – Upgrades reflect larger marketing investments, improved global economy


Several media companies have recently revised upward their forecasts for global and U.S. ad spending this year and beyond.

ZenithOptimedia last month predicted that global advertising will reach $489.0 billion this year, up 4.8% over last year. That was up slightly from a December forecast of 4.7% growth. Next year, global ad spending is expected to grow 5.3% (up from an earlier projection of 5.2%); in 2014, ad spending is forecast to grow 6.1% (up from an earlier projection of 5.8%), according to the report.

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