E-Mail IPR Worldwide See Major Drop in Second Half of 2011

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Search Engine Journal 

Marketers worldwide that continue to utilize e-mail for much of their marketing activities may have batted an eye or two at a report from e-mail certification and reputation monitoring provider Return Path.

According to the company’s latest benchmark report, worldwide inbox placement rates (IPR) fell by a wide margin in the second half of 2011.

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