©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IAB news release
IAB Calls on Agencies, Marketers & Publishers to Encourage Larger Ad Buys in Video Across Multiple Screens
NEW YORK, NY — With consumers increasingly captivated by digital video programming, the Interactive Advertising Bureau (IAB) is kicking off a Rising Stars competition today devoted to digital video. As with the two preceding IAB Rising Stars contests for display and mobile ads, the Digital Video Rising Stars competition is designed to foster digital advertising creativity and to boost larger ad spends across multiple screens. The announcement was made at the IAB Digital Video Marketplace “Content…Without Borders,” held at the Crowne Plaza Hotel Times Square in New York City.