The new playbook – Strategy for digital environments and events evolves for b2b marketers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB 

IBM Inc. produced more than 200 interactive online events last year, carrying marketing messages, educational sessions and expert advice to global audiences via a digital channel it calls the IBM Global Virtual Events Center. The digital event models on display in the perpetual environment reflect a new proficiency with an emerging medium. Hybrid events combine digital and face-to-face elements to increase reach.

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