Google ups the ante with new social analytics features

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


When Avinash Kaushik, Google Inc.’s digital marketing evangelist, announced his company’s new social metrics functionality at a recent SES Conference & Expo, the event series that focuses on search and social marketing, the idea was to create an immediate ripple throughout the social marketing world.

And it worked. Google’s new social analytics tool is an out-of-the-box solution that recently went live on Google Analytics pages.

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