The Rise of the Internal Marketing Agency

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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It can’t be denied that digital marketing is an extremely diverse and broad field these days, with specialist agencies popping up all the time to service this or that marketing niche. Maybe it’s just SEO or social media they do, or perhaps they will simply offer services within a particular market sector such as travel. Then of course you have the big players who can cover just about every conceivable sector of not only digital marketing but also the traditional side of things too.

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