©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Marketing Inst.
As a content marketer, you understand how our digital culture is changing the business landscape. What you may not be aware of though, is the impact that one particular consumer group now has, and why it has become too powerful for any brand or company to ignore.
This group has influence, money, and decision-making power. Indeed, its members are not just consumers; they are self-ordained experts who are accustomed to sharing their opinions and impressions of companies and products (both positive and negative) with the world!