How Does a Video Attract a Million Views?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Neal Campbell, Chief Marketing Officer at CDW, accepted a runner-up award for best viral video at the 3rd annual BtoB Social Media Awards program. Campbell said the “North Pole” campaign added humor to CDW’s “People Who Get IT” messaging. CDW hoped the two-week campaign would lead to150,000 video views, but that was very conservative. IDG Strategic Marketing Services Director Howard Sholkin interviewed Campbell during the BtoB awards ceremony in March 2012…