Online Viewers Watching Video Ads To Completion More Than 70% of the Time

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Most online video viewers are watching in-stream video ads to completion. That’s the finding of a new report from campaign management platform MediaMind  that analyzed about 1 million impressions and said about 70% of the ads had been played all the way through, and 75% had been played three-quarters through.

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