Video, Social Boost US Mobile Content Consumption

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer 

One-third of US population will use social networking and video on mobile devices by 2016

With smartphone users expected to make up over half of US mobile users by next year, content consumption on mobile devices is also on the rise, including video viewing and social networking.

eMarketer estimates that by 2016, more than 110 million Americans—or one-third of the total US population—will watch video content on a mobile phone at least once per month. This year, just under 20% of the population, or 25.2% of US mobile phone users, are expected to watch mobile video monthly.

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