IBM study identifies four types of ‘digital personalities’

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB daily news

Armonk, N.Y.—A new survey from IBM Corp. identified four “digital personalities” emerging among users of the desktop and mobile Web. The four personalities identified by the “Beyond Digital” survey are:

  • Efficiency Experts: Representing 41% of digital consumers, this group uses digital devices to simplify daily activities, sending email rather than using regular mail, accessing the mobile Web and shopping online.

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