New Forecast: Media Spending Growing Faster Than GDP

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


This may not feel like for much of a recovery, but for the media and communications sector, the economic prospects are bright and getting brighter — provided you’re in the right parts of it.

Overall communications spending by consumers, marketers and institutions is expected to reach $1.419 trillion by 2015, giving it a compound annual growth rate of 5.7%, according to a new forecast from the private equity firm Veronis Suhler Stevenson. That’s substantially faster than GDP, which has a projected CAGR of 4.4% over that period.

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