©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
When prospecting, budget authority, need, and timing are good starting points. But, it can take several months to take a prospect for a major purchase from interest to close.
A digital relationship requires time to determine if someone is a viable prospect? An alternative to BANT is – Best Asset Next Time or better understand what to send and when.
Click below to learn more about BANT and what you need to do to be a resource for a prospect….