©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Are you using social media to promote your business in 2012?
You’re not alone. More than eight out of ten marketers are now using channels such as Facebook, Twitter and LinkedIn to raise brand awareness, build communities and drive sales, and a full one third of these professionals invest 11 or more hours each and every week into their social marketing efforts. All of which raises a couple of important questions: where are they targeting these resources, and what are the benefits?