3 things that need to happen for mobile ad spending to increase

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mobile Marketer 

Though still early in its development, mobile is emerging as the most imbalanced medium in terms of ad spending versus share of time spent, at 1 percent versus 10 percent, per recent data from eMarketer.

 This is not new. Web publishers have always struggled with the fact that the amount of ad spending devoted online falls short of the share of time consumers spend on the medium, 22 percent versus 26 percent – especially when compared to print, which eMarketer estimates is at 15 percent of spend versus only 4 percent share of time spent for newspapers, and magazines, which are at 10 percent versus 3 percent.

Want to partner with IDG?

Click here to get started