Gap Global CMO: Marketing ‘More Honest’ Than Journalism

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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Gap Global Chief Marketing Officer Seth Farbman contends that marketers are “more honest” and transparent than journalists.

“In journalism, I always had the sense that I was creating information, but the real purpose of that information was to sell something – to sell newspapers and ad space,” he said today during a question-and-answer session during the Ad Age Digital Conference in New York.

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