IAB news release
Q4 2011 Sees Best Quarterly Result Ever at $9 Billion, With 20% Uptick Over Q4 2010 – Mobile Achieves Triple-Digit Growth Year-Over-Year
NEW YORK, NY — The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also unveils that fourth quarter revenues for 2011 hit a best-ever at $9 billion, marking a 15 percent increase over the third quarter 2011, which came in at $7.8 billion, and a 20 percent growth year-over-year in comparison to 2010’s $7.4 billion.