©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed more than 8.3 billion video ads in March, according to new data from comScore.
Delivering another record month, Hulu recorded more than 1.7 billion video ad views in March, while Google Sites — i.e., YouTube, ranked second with more than 1.2 billion video ads. The BrightRoll video network came in third with 953 million, followed by Adap.tv with 892 million, and Specific Media with more than 775 million.