©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Advertising technology is a booming industry. Hardly a day goes by without another tech player announcing a big round of funding. The thinking behind all these companies is that the system for buying and selling digital advertising is hopelessly broken. All of these dozens of companies purport to fix one or several of the problems that plague the system. And yet there’s a regular call for fewer point providers, more transparency about who is getting paid for doing what. We spoke with a leader in the ad tech world to get this executive’s take on the state of the industry.