Video Is a Rising Star Among Content Marketers – Print, websites and email remain top content marketing formats

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.

According to a March 2012 report from ContentWise and the Custom Content Council, North American marketers spent $40.2 billion to produce and distribute content marketing last year, up slightly from $40.1 billion in 2010.

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