YouTube Ad Platform Adds Features, Services

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


YouTube is launching a series of tools and services, among them Traffic Estimator, Conversion Tracking, and several other features and services to support advertising on Google’s video site.

In Traffic Estimator, a budget, a bid and an audience target allows the tool to estimate views and impressions for the video, according to Lane Shakleton, product manager at YouTube. Marketers will find the feature in the campaign management creation tool. The Conversion Tracking for Video tool will allow marketers to compare their budgets to video views, and identify the number of subscribers generated from a TrueView video advertisement.

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