Infographic: Managing the Big Flood of Big Data in Digital Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Analyzing Media 

Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads.

As a follow up to Krishnan’s Parasuraman’s Emerging Big Data Use Cases post from March, we created this infographic that focuses on driving marketing effectiveness by managing – and capitalizing upon –  big data in digital marketing.

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