You’ve seen the studies about the huge growth in online video ads, as well as the boost in ad loads in Web shows. But guess what? Consumers aren’t quite as fond of the commercial messages as those of us in the business.
When asked what frustrates them most about watching video over the web, about half of Internet users who consume broadband video said there are too many ads during the shows. About 53% kvetched about the ad load, while 51% said their biggest frustration was with the time it takes to buffer or start a video, according to an online survey of more than 7000 Internet users who consume video over the Internet. The study was conducted by Accenture in late February.