©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
In a report last September, Yankee Group dubbed Apple, Google, Amazon and Facebook the “Four Horsemen” of what it called the mobile content revolution. The mobile-focused research firm has since updated its findings, estimating that more than half the collective $200 billion in revenue of the four tech giants came from mobile sources.
Considering that Apple’s portion accounted for the vast majority of that $100 billion-plus in mobile revenue, however, Gladys Knight and the Pips might be a more apt metaphor. Still, the companies together drove three-quarters (76%) of worldwide mobile app downloads and ad revenue last year. The big payoff is yet to come, with mobile content revenue expected to grow at an annual rate of 35% in the next three years, from $10 billion in 2011 to more than $43 billion in 2015. That compares to only 10% annual growth for mobile device sales.