Mobile Video on Pace to Surpass Web Video in 2012

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

The mobile video ad market will surpass the online video ad market later this year. That’s a bold prediction, but it’s one Tod Sacerdoti, CEO of ad network BrightRoll is making based on ad requests he’s seen. “It’s happening fast and people are not quite comprehending the speed. By the end of this year we are pretty confident that more than half of all digital video ads will be mobile,” he said.

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