©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Wall Street Journal
It seems that the markets are as much in love with “Big Data”—the ability to acquire, process and sort vast quantities of data in real time—as the technology industry. The first Big Data initial public offering hit the market last week to roaring approval.Splunk Inc., SPLK -1.23% which helps businesses organize and make sense of all the information they gather, soared 109% on its first day of trading. Big Data, big price.
And this week, in cities in the U.S. and the U.K., Big Data Week events are being held to proselytize the unbelievers. Big Data refers to the idea that an enterprise can mine all the data it collects right across its operations to unlock golden nuggets of business intelligence. And whereas companies in the past have had to rely on sampling, Big Data, or so the promise goes, means you can use your entire corpus of digitized corporate knowledge. It is, by all accounts, the next big thing.