©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Cisco is well known for its networking products and services so the company decided it needed to produce an informational not promotional blog. The blog articles and videos focus on the telecom network’s impact on society. The Connected Life Exchange earned a runners up award for blogs selected by BtoB editors. At the Social Media Marketing Awards ceremony and BtoB Digital conference in March 2012, Cisco’s Tim Washer described the blog and its evolution to IDG Strategic Marketing Services Director Howard Sholkin…
Read the BtoB story on Cisco’s Connected Life Exchange
Read more about the BtoB Social Media Marketing winners and runners up