©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
SOCIAL MEDIA B2B
A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and external operations of B2B companies. One of several definitions in the article is using game-style systems of “goal setting, real-time feedback, transparency, competition, teams, etcetera — to motivate and engage customers and employees.” While not expressly tied to social media efforts, game-like rewards can be more successful when users have the ability to share them using social media, thereby amplifying the effect of the rewards.
Below are six tactics B2B marketers can use to drive internal and external engagement.