New Online Ad Forecast: 12% Growth For 2012

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Just as gadget-crazed as consumers, advertisers are expected to accelerate their nontraditional media spends through 2012. MagnaGlobal now expects spending on Internet media (including national and local) to grow by 12.2%, this year. That’s up from the Interpublic unit’s previous forecasts of 10.9%, and, if correct, will represent $35.6 billion and a 20.2% market share. “Encouraged by the rise of smartphone and tablet usage and the availability of scalable platforms, mainstream advertisers are now fully embracing all mobile formats (display, search, video, in-app),” said Vincent Letang, EVP and head of global forecasting at MagnaGlobal.

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