©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
For the past few years, at my direction, Accenture has studied usage of technology by consumers to identify major trends that might assist our corporate clients. Our most recent survey of 19 different technologies across users in 10 countries revealed four major trends that we believe will be crucial over the next several years. They are:
–Consumers are reaching a state of “hypermobility,” rapidly adopting mobile technologies and downloading applications that keep them connected anywhere, anytime.
–Consumers are increasingly reaching into the network and modifying their behaviors as they rely on cloud services.
–Consumers’ use of electronics is increasingly more dependent on the exploding number of applications now within their reach.
–Emerging markets lead in usage and spending growth of many consumer technologies.