Appearances Do Matter With Blogs

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Intuit Small Business decided it needed to improve its blog to make it more visually interesting and enable visitors to share content with their social networks.  The rebuilt site won a Best of Blog award in the third annual BtoB Social Media Marketing Awards program. Intuit’s JayBadenhope said the blog not only exceeded expectations but also generated enough revenue to cover the costs of the site.  IDG Strategic Marketing Services Director Howard Sholkin interviewedBadenhope at BtoB’s digital conference and awards ceremony in March 2012 …

To read what the BtoB judges said about the Intuit blog go to

For a complete list of the social marketing award winners and runners up for 2012 go to

Want to partner with IDG?

Click here to get started