©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Intuit Small Business realized it needed to revamp its blog: More content, more video, and more ways to share information. At a time when interest in blogs may be waning, Intuit took action and it simulated sales and produced 50 million impressions. At the BtoB digital conference and awards ceremony in March 2012, IDG Strategic Marketing Services Director Howard Sholkin asked Intuit’s Jay Badenhope to summarize what changed from the first blog to the new one in 2010…..
To read what the BtoB judges said about the Intuit blog go to
For a complete list of the social marketing award winners and runners up for 2012 go to