The ‘Smartphone Class’: Always On, Always Consuming Content – Consuming content in frequent, small portions means more touchpoints for marketers

eMarketer 

Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is rerouting the path to purchase and redefining cultural norms in the US. Members of the “smartphone class” stand apart from other Americans in the way they shop,communicate, consume media—even how they use their spare time. Its members define themselves by their connectedness and their sense of empowerment through unfettered access to real-time information.

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