TV Universe Continues To Contract, Nielsen Attributes Declines To Census, Technology Too

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

Nielsen this morning released preliminary estimates for television’s so-called “universe” — the percentage of U.S. households with at least one conventional TV set capable of receiving at least one conventional TV signal — and for the second year in a row, it has declined, albeit at a miniscule rate. Like last year’s decline, Nielsen executives attribute some of the reduction to changes in the U.S. Census’s estimates for the number and composition of U.S. households, which the TV universe estimates are based on, but they say at least part of it is a function of changes in the media technology composition of U.S. homes. Precisely how much, they cannot say.

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