YouTube promotes channels, pledges $200 mil in ads

Associated Press

NEW YORK (AP) — In a flashy presentation to advertisers, YouTube promoted its new channels of original programming, while pledging to spend $200 million to help market them. That’s roughly twice what the Google Inc.-owned video site has spent launching some 100 channels of niche-oriented programming. The channels are an ambitious initiative from YouTube, approximately halfway through its rollout.

YouTube hyped the initiative Wednesday night at New York’s Beacon Theatre, where it urged advertisers to purchase spots alongside its new programs. It was YouTube’s first “upfront,” an annual TV tradition of getting advertisers to purchase ads to their upcoming programming slates.

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