©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Leading Edge Forum
Frank Cutitta, based in the US, is a Research Associate for the Leading Edge Forum, and is the author of our project entitled Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and IT. Frank is recognized by Folio Magazine as one of the media business’ Top 40 Innovators and Influencers. He founded The Center for Global Branding (a global branding and intelligence consultancy in 2005) after serving as Chief Executive Officer of the International Advertising Association (IAA), and as a senior international executive at International Data Group.
For many years corporate marketing has relied upon Enterprise IT for a number of important business tasks such as customer database management, email marketing campaigns and web site hosting. Yet despite their long history, our research has consistently shown that Enterprise IT’s relationship with Marketing has been considerably more strained than with other major parts of the firm.
For the full report click here