Tumblr Boasts Rapid Growth and New Advertising Opportunities Tumblr ads may provide a new, creative source of social media exposure for brands

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer

In March, the number of blogs Tumblr hosted passed the 50-million mark. Last month, Google released search results forecasting that the search term “Tumblr” would overtake “blog” by the end of the year, meaning the platform could become the brand name stand-in for the generic web term. Needless to say, Tumblr is experiencing a healthy growth spurt—and now brands may be able to capitalize on it.

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