3 Underused Features of Google Analytics

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With so much data available through Google Analytics, sometimes it’s easy to fall into the trap of always looking at the same things – reviewing keyword referrals or landing pages, or simply looking at traffic trends. However, a wealth of available data is often overlooked. Sometimes reviewing something different, or slicing the data in a new way, is all it takes to find a great new opportunity or diagnose a long-standing problem. Here are three top features in Google Analytics for giving a fresh look to data you may have looked at too many times before.

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