Companies struggle to engage customers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


NEW YORK: Less than 10% of US companies think they are genuinely “customer-centric” in their strategy and activities, new analysis has shown. The Temkin Group, a consultancy, polled 255 representatives of firms with revenues topping $500m, and found that just 7% of the panel believed the customer experience they provided was superior to all of their rivals. A further 28% placed performance levels “considerably above” the industry average, while 30% “slightly” improved on the norm, and 23% fell into line with typical standards for their sector.

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