©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Marketing Inst.
If search engine traffic from Google matters to your business, then there is little chance that you haven’t heard of the recent Google Penguin update. What exactly is this? Apparently, on April 24, 2012 Google activated new ranking algorithm changes to take care of websites and blogs that indulge in:
• Excessive link building with no regard for quality
• Deceptive doorway pages
• Lots of keyword stuffing
• Publishing lots of meaningless content just to get traffic from search engines
Which, basically, means all websites that don’t comply with Google’s SEO guidelines.