Facebook’s Zuckerberg says mobile first priority

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Reuters

Integrating online apps more strongly into Facebook is also a major goal, he told hundreds of investors at an event that capped the first week of Facebook’s cross-country “roadshow” to pitch its highly anticipated initial public offering. Facebook aims to raise about $10.6 billion, dwarfing the coming-out parties of tech companies like Google Inc and valuing it at up to $96 billion – rivaling Amazon.com Inc’s.

Zuckerberg, 27, who started Facebook in his Harvard dorm room 8 years ago, said Facebook’s key priorities in 2012 were to improve its mobile application, to build stronger ties incorporating its social network with other online apps and to create a “transformative” advertising experience. The company is “just getting started” with its mobile app, said Zuckerberg, who appeared on stage in a grey T-shirt and dark trousers at Palo Alto’s Crowne Plaza, flanked by Chief Operating Officer Sheryl Sandberg andfinance chief David Ebersman.

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