©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Apple, Google and Amazon are the top three most culturally vibrant and relevant global brands according to Added Value. In its second-annual Cultural Traction survey, the WPP-owned consultancy found that technology brands dominated the top ten rankings with fourth place going to Sony, fifth to Microsoft, sixth to Facebook and seventh to Samsung.
The rest of the top ten is rounded out by motorcycle brand Harley-Davidson, flat-pack furniture sellers Ikea and fast food retailer Subway. The cultural vibrancy of each brand is assessed by Added Value on how visionary, inspiring, bold and exciting it is considered to be by consumers with each brand being assigned a ‘VIBE’ score.
The top 50 rankings of the survey include a range of high profile brands including Coca-Cola at number 12, McDonald’s at number 30 and Budweiser at 45. Technology companies Yahoo and Twitter also make an appearing on the list.