8 Steps To Digitally Align Your Organization

cmo.com

Today’s connected consumer is seeing to it that a CMO’s job is never done.

Keeping up with the ever-evolving digital landscape, shifting consumer trends, new technologies, an influx of data, and executive pressure to perform, is tireless. While traditional channels still receive the lion’s share of marketing investment allocation, the fast pace of digital evolution has become a catalyst for change, most recently and notably driven by the unique dynamics of social media and the ubiquity of mobile devices.

Organizations fall into three possible categories when it comes to digital operational preparedness:

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