Offline Exposure Everywhere and Anywhere Is Driving Mobile Search

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Getting a mobile marketing strategy in place is all well and good, but brands need to understand how much non-mobile exposures are driving the smartphone search revolution. Google pulled some highlights from its new Mobile Planet initiative with Ipsos, the Mobile Marketing Association and the IAB last week to demonstrate just how important integrated programs have become. Group Product Marketing Manager for Google Mobile Ads Dai Pharm posted at the Mobile Ads blog data showing that 66% of smartphone owners say they have conducted mobile searches after seeing an ad on another medium.

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