©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Producing knowledgeable, creative and thoughtful content is the best way to assert leadership in an industry, generate lasting professional connections, enhance company exposure, and ultimately – witness real revenue growth. As you structure your content marketing technique, keep in mind it is not only important which gifts of knowledge you choose to share, but to whom, how and where.
1. Establish yourself as an expert (within social media)
With over 60% of companies using social media as part of their business strategy, being recognized as an expert, or better – the expert in your field, is what differentiates you from your competitors.