PCWorld and Macworld Rebuilding Publishing Platform to Optimize Content Delivery and Presentation

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Publishing Executive & Media Minute

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San Francisco—With the continued increase in content consumption across many devices, IDG Consumer & SMB, publisher of PCWorld  and Macworld , is transforming its publishing platform and its web sites to solve workflow challenges, provide a richer reading experience, and deliver the right content regardless of screen size. The IDG Consumer & SMB technology team has spent the last six months building a proprietary content management system. This now boasts a unified, flexible code base that allows content creators to post once and publish across all IDG Consumer & SMB media brands and to all devices. “We are building a powerful digital publishing system that allows us to efficiently meet the needs of our readers and advertisers today and be able to respond to media and device changes in the future,” said Aaron Jones, chief technology officer, IDG Consumer & SMB.

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